A good SEO Consultant will help you increase your website’s visibility online by optimizing keywords for your industry. Professional SEO Expert Melbourne help you to develop a content strategy and analyze your competitors’ websites. They will also give you testimonials from their clients. All of these elements will help increase your website’s search engine ranking and make it easier for visitors to find your website.

Keyword research

Before hiring an SEO consultant, it is essential to determine your exact needs. It is best to select a consultant who is familiar with your industry, and whose approach will fit with your company’s goals. An SEO consultant should also have a proven track record and be willing to provide examples of similar work. They should also be transparent about their fees and payment terms.

You should ask for references from past and current clients. This is a great way to evaluate the candidate’s expertise and how well they’ve performed on specific SEO campaigns. Although these references may not be able to provide you with specific analytics, you should at least be able to discern if the SEO consultant’s efforts have improved your rankings.

Competitor analysis

If you want your business to succeed online, you need to perform competitor analysis. This is important for a number of reasons, including identifying the gap in your keyword rankings. Competitors are savvy and they know how to exploit weaknesses to outrank you in search engines. Fortunately, there are a number of SEO tools available for you to use to identify competitors.

Competition analysis should not only be a one-time event, but should be a continual process. As the SERPs are constantly changing, it is important to continually check your competitor’s SEO strategy to ensure your website gets higher rankings. In addition, it can help you determine what your website needs in terms of content and optimization. Without proper optimization and content, your website could be hindered in the SERPs.

Content strategy

A content strategy involves implementing the right kind of content on your site. This will appeal to your core users and get your site in front of more people. Ideally, your content will also evolve with your marketing strategy so that you can generate a constant amount of traffic. Your content strategy will be customized to your sector and can even be used across social media.

A good content strategy will start with research and analysis of your competition. There are many free and paid keyword research tools on the web. Using one of these tools, you can find out which keywords are generating the most traffic and which are facing the stiffest competition.

Client testimonials

Client testimonials are a great way to build credibility in your business. Not only do they increase sales, but they also increase your website’s authority and reputation. These testimonials can be posted on third-party review sites, such as Google, to improve your SEO ranking. Also, posting these testimonials on your website gives you more visibility and boosts your domain authority. Ultimately, more visibility means more traffic and more conversions.

If you want to gain more credibility as an SEO consultant, you can collect testimonials from satisfied clients. Try to choose testimonials that stand out from competitors and include the author’s logo. Using customer testimonials can also help you refine your keyword strategy.


The cost of hiring an SEO consultant varies, largely depending on the services and expertise of the SEO agency. Some agencies charge an initial retainer, then offer additional services depending on the needs of the client. These services often require a team of experts and require multiple people, which means they will be more expensive than an individual SEO consultant.

The costs of hiring an SEO agency are typically set by the scope of the project, the estimated timeframe, and the resources needed. The costs can range anywhere from a few hundred dollars per hour to thousands of dollars per month. The most common hourly rate is between $100 and $150. Depending on the number of resources and the complexity of the project, you can expect to pay between $1200 and $50,000 per month.